Customer retention is the new name of the game. Sure, customer acquisition is always exciting. The marketing department (i.e., the acquisition department) has always been […]
Category: Business
11 Underrated Marketing Strategies to Apply to Your Business Today
In a digital marketing world full of diverse selling strategies, standing out from a sea of businesses can be challenging. Every marketer and business owner […]
8 Ways to Update Your Outdated B2B Buyer Personas
Buyer personas are used to target the right set of people to market to. Personas are fictional, but they are supposed to be accurate and […]
7 Ways to Boost Your Business Through Customer Value Optimization
Starting your own business is an exciting yet nerve-wracking journey. Acquiring new customers and converting them into buying clients can be tricky, especially if you […]
7 Ways to Increase Your Sales Through Google My Business Listings
Google is undoubtedly the biggest search engine to date. According to Internet Live Stats, the portal gets an average of 40,000 search queries per second, […]
The Importance Of BPM For Business Development
In every field, businesses are facing strong competition in markets where customers are zeroed in on perfection. In order to develop your business and grow […]
Upselling and Cross-Selling For Service Businesses
When businesses are looking to grow their earned revenue, there are many marketing strategies they make use of to encourage leads and sales to buy […]
How To Manage Quarterly Financial Reviews And Reporting
For many businesses and financial departments, there are major challenges to overcome when financial reporting periods come around. Reviewing your business finances on a regular […]