Customer retention is the new name of the game. Sure, customer acquisition is always exciting. The marketing department (i.e., the acquisition department) has always been […]
Category: Marketing
6 B2B Content Marketing Rules to Follow
B2B content marketing has become an invaluable part of brand development. It provides a way for businesses to reach other businesses via organic search. It […]
11 Underrated Marketing Strategies to Apply to Your Business Today
In a digital marketing world full of diverse selling strategies, standing out from a sea of businesses can be challenging. Every marketer and business owner […]
8 Ways to Update Your Outdated B2B Buyer Personas
Buyer personas are used to target the right set of people to market to. Personas are fictional, but they are supposed to be accurate and […]
7 Ways to Boost Your Business Through Customer Value Optimization
Starting your own business is an exciting yet nerve-wracking journey. Acquiring new customers and converting them into buying clients can be tricky, especially if you […]
7 Ways to Increase Your Sales Through Google My Business Listings
Google is undoubtedly the biggest search engine to date. According to Internet Live Stats, the portal gets an average of 40,000 search queries per second, […]